The cutting-edge tech company Infinix, which caters to younger consumers, has partnered with leading worldwide trend forecaster WGSN to present the “2025 Smartphone Color Trend Report.” This report introduces three prominent hues for 2025—Violet Garden, Misty Aqua, and Blossom Glow—and highlights important design trends by fusing WGSN’s in-depth understanding of global consumer behavior with Infinix’s technology innovation expertise. Through this partnership, Infinix hopes to give youthful customers a more customized and artistic experience by incorporating trendy, cutting-edge design and customization into its new ZERO 40 Series.
World Global Style Network, or WGSN, is a top trend forecasting and analytics provider, assisting companies in projecting future trends across a range of sectors, such as technology, fashion, and design. Through the analysis of market dynamics, cultural developments, and consumer behavior, WGSN offers useful insights that assist businesses in making well-informed decisions regarding product development, marketing, and design.
The Six Global Trends That Will Drive 2025: STEPIC Drivers
The Infinix x WGSN 2025 Trend Report identifies six “STEPIC Drivers” that will influence the advancement of technology, the environment, culture, and the economy on a worldwide scale. By 2025 and beyond, these macro forces will undoubtedly have a significant impact on the state of the world economy and business environment. huge worldwide trends are identified in the research, including the emergence of the space economy, migratory waves, decentralization of digital culture, political unpredictability, and the AI-driven “synthetic creativity” revolution, all of which will have a huge impact on the future.
Three fundamental emotional needs have been ignited in young consumers by these trends: rational optimism (finding hope through technological advancement), radical acceptance (seeking balance and connection with nature under duress), and idleness (seeking personalization and self-expression in a complex environment). Forecasts from WGSN indicate that the use of natural materials and textures—like stone surfaces with a wealth of sensory information and narrative potential—will become increasingly prominent in future designs. In addition, design will heavily rely on the mechanization of geometric patterns and the usage of color variations to satisfy the demands of younger consumers for quality and customization.
Infinix Zero: From Worldwide Perceptions to Innovative Design
With the growing use of consumer electronics and mobile devices as both fashion items and utilitarian gadgets, color has taken on a more significant role in characterizing personal style. Bright and unique colors are appealing to people who value self-expression because they help individuals show their personality in a meaningful way. WGSN saw this tendency and created the 2025 Smartphone Color Tendency Report, which Infinix used for the ZERO 40 Series, bringing forth a new range of vibrant, fashion-forward smartphones.
Infinix’s IMC Director, Yuan Zou, explained how he got the idea for the ZERO 40 Series: “Color isn’t just something a designer makes; it comes from hearing what our users have to say and seeing the real world.” Design expression’s empathy and depth are determined by understanding. The ZERO Series is a great fit for WGSN in this regard. The survey emphasizes that modern customers seek out natural and health-conscious lifestyles, preferring minimalism and a high-quality lifestyle. This gave us the idea to use gentle tones and organic textures in our design. Our strong desire for peace is the inspiration behind the design of the leaf vein stone pattern on the ZERO 40 Series.”
“Our confidence in technology is driven by rational optimism,” Weiqi Nie, Product Director at Infinix, continued. We’ve captured this in the ZERO 40 Series with creative design. The phone has a high-end feel and a sophisticated touch thanks to the use of velvet sand workmanship. These components produce a cozy, welcoming atmosphere that displays technological sophistication and exudes confidence and elegance when combined with well-considered color and material selections.”
Three Color Trends: Use Colors to Illustrate Ideas
Three cutting-edge colors for 2025—Violet Garden, Misty Aqua, and Blossom Glow—are introduced by Infinix in association with WGSN. Each color is carefully incorporated into the ZERO 40 Series’ features and design.
Violet Garden: This alluring purple blends memories from the past, the beauty of the present, and aspirations for the future, exuding mystery and inspiration. This color’s rich depth accentuates the ZERO 40’s velvet metallic sand texture, giving it a ceremonial elegance that elevates its elegant design and makes it look both smart and fashionable.
Blossom Glow: This delicate and refined shade of pink represents rebirth and hope, akin to blossoming blossoms. It adds coziness and uplifting energy to daily use when combined with the velvet sand finish, making it ideal for people looking for inner harmony and self-expression. Its silky texture seems opulent, and the way it reflects light brings out its subtle color.
Misty Aqua: Misty Aqua is a modern, vivid, and flexible light blue that transcends gender and seasonal barriers, evoking the rhythm and vitality of nature. It is invigorating. The ZERO 40’s thin shape and aqua-inspired texture work together flawlessly to create a piece that works for any occasion. Its vibrant sheen gives your day a dash of elegance and vigor while creating a relaxing yet exciting look.
These colors are not only aesthetically pleasing but they are also tightly linked to the cutting-edge design elements of the ZERO 40 Series, resulting in a product that is both a technological marvel and a work of art.